Kylie Jenner has been counting down the days for the release of her new mascara line for Kylash and was radiant in new Instagram photos shared on Wednesday to promote the launch.
The 25-year old media personality, who recently received a sweet compliment from ex-boyfriend Travis Scott, paused for an assortment of close-up snaps to better showcase the product, which will be available on Thursday, April 6.
The new mascara is a first for the star’s successful Kylie Cosmetics brand, and was created to help lift lashes for ‘lasting volume’ and ‘definition,’ according to the brand’s main Instagram page.
In the caption of the latest post, the mother of two excitedly penned to her 385 million fans and followers, ‘My first mascara launches TOMORROW at 9am pst on KylieCosmetics.com yayyy,’ followed by a black heart emoji.
To conclude the short message, the TV personality added, ‘I can’t wait for you to fall in love @kyliecosmetics.’
Glowing: Kylie Jenner, 25, has been counting down the days for her new mascara line for Kylash and was radiant in new Instagram photos shared on Wednesday to promote the launch
Counting down the days: The mascara line is a first for the star’s Kylie Cosmetics brand, and will be available to consumers on Thursday, April 6
In the photo series, the reality star donned a sleek, backless black gown that contained gloved sleeves for a stylish flare for the shoot.
Her brunette locks were slicked back into a chic bun to prevent any loose strands from falling onto her face.
A light shimmering bronze shadow was added around her eyes, while a layer of the Kylash volume mascara was worn on her long lashes.
A warm contour was donned to better accentuate her cheekbones, while a nude-colored satin tint was added to her lips and bordered by a darker lipliner.
To accessorize the look, the businesswoman threw on a pair of dainty, silver-hooped earrings along with a flashy, mini ear cuff of the same color.
The beauty mogul uploaded a mix of clear, close-up images as well as blurry photos that offered a unique touch to the post.
Along with the mascara officially launching on Thursday, an assortment of Matte Liquid Eyeshadows are set to also become available and will include a total of five varying shades.
Kylie officially started her beauty empire back in 2015 at the age of 17, and recently opened up to Vanity Fair Italia in February about how her company came about.
Stylish: Along with clear, close-up photos, the beauty mogul also uploaded a few blurry photos that offered a unique touch to the post
Excited: A light shimmering bronze shadow was added around her eyes, while a layer of the Kylash volume mascara was worn on her long lashes
Promotion: Also on Wednesday, the media personality shared a three-minute long clip on her YouTube page to further promote the mascara product
‘I was 15 years old and I was obsessed with lipstick. I never went out without it. I went to my mother and said, ‘I’d like to create a beauty product line,’ she recalled to the outlet.
‘She didn’t take me seriously right away, however, then she started to believe in it and help me. We made many mistakes, but mistakes are part of projects, they are necessary steps. Maybe it is wrong to call them mistakes,’ the star further added.
Also on Wednesday, the media personality shared a three-minute long clip on her YouTube page to further promote the mascara product.
She addressed the viewers by expressing that it has been a ‘dream’ of hers to create a vegan mascara for her brand.
She also went into detail about the ingredients in the product, which include grapeseed oil as well as pro vitamin B5. The star added that the Kylash item can also be catered to individuals with sensitive eyes.
While showing her fans how to apply the mascara, Kylie gushed that the product was a ‘one swipe wonder.’
At the end of the video, the businesswoman revealed that, ‘We’re working on a lot of skin foundations, concealers, bullet lipsticks. I’m really excited about a lot of fun, innovative lip products. We’re kind of going on a rebrand.’
A ‘dream’: She addressed the viewers by expressing that she had been a ‘dream’ of hers to create a vegan mascara for her brand
Trying the mascara: While showing her fans how to apply the mascara, Kylie gushed that the product was a ‘one swipe wonder’
Hinting at new products: At the end of the video, the businesswoman revealed that, ‘We’re working on a lot of skin foundations, concealers, bullet lipsticks…’
Kylie recently shared a photo series on her brand’s main Instagram earlier Saturday which contained various behind-the-scenes images from a Kylie Cosmetics photo shoot.
The TV personality slipped into a figure-hugging, backless dress that clung to her curvy frame, prompting her ex, Travis Scott, to comment, ‘A beauty.’
The former couple had an on and off relationship since 2017, until their official split in late 2022. The two stars still maintain a close and healthy co-parenting relationship to raise their two children, daughter Stormi, 5, and one-year-old son, Aire.
A source told Us Weekly in an article published on Tuesday that, ‘Kylie thought it was really sweet of Travis to show his support for her in such a public way. That’s just who Travis is though. Even when they were a couple, he was never shy about showing big displays of affection and love.’
The insider continued, ‘Even though they’re not together, they have an amazing bond and are still best friends. They have an open line of communication and a remarkable coparenting relationship.’
‘They’ve always made sure their kids know that they’re both there for them at all times and that will never change.’
‘Everybody knows that Kylie and Travis have had their ups and downs over the years, but they have deep respect and admiration for each other no matter what,’ the source concluded to the publication.
Sweet comment: The TV personality slipped into a figure-hugging, backless dress that clung to her curvy frame, prompting her ex, Travis Scott, to comment, ‘A beauty’
Touching: A source told Us Weekly in an article published on Tuesday that, ‘Kylie thought it was really sweet of Travis to show his support for her in such a public way’
Main focus: The two stars still maintain a close and healthy co-parenting relationship to raise their two children, daughter Stormi, 5, and one-year-old son, Aire
