Besides the huge salary he is enjoying at the Paris Saint Germa club, superstar Lionel Messi is also making a lot of money from activities off the pitch, such as luxury hotel chains in many parts of the world.
Lionel Andres Messi has always been considered the best football player of all time. In addition to a top-notch playing career, this player is also involved in diverse business fields. As a football legend, he has conquered the entire world of football, and as a serial entrepreneur, he continues to capitalize on his popularity with future business ventures. Take a look at Messi’s huge business empire outside the football field, to partly see how successful El Pugna has been.
Global boutique hotel chain
According to Marca, Messi has invested in a global luxury boutique hotel chain called MiM. In partnership with Majestic Hotel Group since 2017, the soccer superstar has transformed iconic riverside properties into luxury accommodations.
Messi’s hotel chain is worth millions of dollars, comes with water sports, golf, polo and luxury yacht rentals. For example, a $26 million 4-star hotel in Barcelona has 77 rooms with panoramic ocean views, with fees up to $144 per night. There are also other million-dollar hotels in Spain, Sitges, Ibiza, Mallorca, Baqueira and Andorra.
Lionel Messi Fashion Store
According to Sports Bible, Messi opened an exclusive fashion and merchandise store with Tommy Hilfiger’s sister Ginny in 2019. The e-commerce store, called The Messi Store, will provide the apparel. sportswear, men’s and women’s clothing.
The clothing line also comes in limited editions with Messi’s exclusive signature. Messi models himself and promotes his brand on social networks. At the same time, Richard James, Savile Row’s personal tailor, has also collaborated with Messi Store to create a high-end veston collection.
Football Academy
The legendary footballer is set to set up his football academy in the Catalan village of Garraf, Culemania. The Messi Foundation is working to create a 20,000 square meter football training academy, complete with two football fields, changing rooms, parking areas and accommodation.
Wine L10
The superstar Messi has also founded an exclusive top wine collection called L10 wines, featuring wines with intense fruit aromas. For example, L10 Malbec has flavors of ripe red grapes with violet notes, while L10 Premium Malbec has flavors of plum, cherry, vanilla and rich chocolate. The quintessential wine collection is curated and produced in partnership with the Messi Foundation, and part of the proceeds are used to fund the education and health of disadvantaged children.
Playtime sports investment company
Venture capitalist Razmig Hovaghimian – Messi’s longtime business partner – is the man behind the San Francisco sports investment company Playtime. The main motive for founding Playtime was to fund football tech companies or invest in football teams. Playtime has placed investments in two soccer-based startups: Matchday.com, an interactive gaming website, and AC Momento, a marketplace app. Messi has committed to creating unique investments through this future technology investment after he retires.
Messi Experience Park
The $200 million Messi Experience Park (MEP) is a valuable partnership between MediaPro Exhibitions, Phoenix Group and Messi Management. It’s a lavish project spread over nine hectares in China, including hotels, residential areas, virtual reality domes, flying theaters and dark sightseeing experiences.
Guests will also enjoy Messi-related soccer activities and extreme sports with cutting-edge technology. The main attraction is the 12,000 square meter play area with landscape and 25,000 square meter public space
Collaboration with Jacob & Co
According to Forbes, Messi has signed a valuable contract with luxury watch brand Jacob & Co. In 2019, the brand launched its first exclusively designed limited edition series in collaboration with Messi: Epic X Chrono Messi.
This series of 180 watches features a $150,000 diamond-based version of the Epic X Chrono. This rare collection features features such as the Argentine flag color scheme and the 10-minute marker on the dial offset in red to indicate Messi’s lucky shirt number.
Lifetime deal with Adidas
According to The Sun, Messi has signed a lifetime contract worth 10 million USD per year with the sports shoe giant Adidas. The German sportswear manufacturer has chosen the legendary soccer player as the face of their brand. In 2015, Messi became the first footballer to release an Adidas sub-brand, in an exclusive, luxury collaboration – Adidas Messi. These special edition sneakers have been sold worldwide at Adidas stores since 2017.
Currently, the football player and billionaire Messi is still enjoying a huge salary when playing for the rich French club Paris Saint-Germain and collaborating with A-class brands. And valuable business projects Messi’s millions of dollars are still continuing to increase his net worth with an estimated value of up to 600 million USD.
