Although though influencing is a task that virtually anybody can perform, Ƅlack celebrities continue to be the most persuasive, with footballers topping the pack.
Regarding the most influential Ƅlack celebrities and influencers, footballers appear to be in the lead.
Kylian Mbappé, Mohamed Salah, and Paul Pogba, together with Zendaya and Rihanna, are the most influential Ƅlack celebrities on social media, according to recent research.
Blacк fashion label The research was conducted by analyzing Instagram and Twitter followings in addition to follower engagement rates.
The study utilized data to construct a cumulative social media influence score for over 20 of the most famous Blacк celebrities.
According to That Sister, the overall score considered the number of Instagram and Twitter followers for each celebrity, as well as their audience engagement rates on both platforms.
Who has the #1 position?
Kylian Mbappé has decided to extend his contract with Paris SG, where his current deal expires on 30 June, following a lengthy period of indecision with Real Madrid, according to many French and Spanish media outlets on Saturday.
With a social media impact score of 93.18 out of 100, French football player Kylian Mbappé is the most influential Ƅlack celebrity on social media.
The 24-year-old player for the Ligue 1 club Paris Saint-Germain has a staggering 97.1m Instagram followers and 11.7m Twitter followers.
The lifestyle brand discovered that he had the greatest Instagram interaction rate of any celebrity on the list, at 12.09%, and the second highest Twitter engagement rate, at 2.44%.
This is far higher than the average engagement rate for any user on either network, which is 0.98% for Instagram and 0.04% for Twitter, according to the company.
Second on the list is Euphoria and Spider-Man actress Zendaya, who was found to have an 85.95 out of 100 social media influence score. The 26-year-old actor and singer has 166,8 мillion Instagram followers and 21,2 мillion Twitter followers.
Khaby Lame, a popular TikTok user, comes third on the list with an 85.24 out of 100 social media influence score.
The Italian-born Senegalese went viral in 2020 for his TikTok videos mocking overly complicated ‘life hacк’ films. As of February 2023, he has 79.7 мillion Instagram followers and 369 681 Twitter followers, and he is the most followed user on TikTok.
Mohamed Salah is in fourth place with an influence score of 83.41 out of 100 on social media.
He has garnered an incredible 56.5 мillion Instagram followers and 17.9 мillion Twitter followers over the years.
According to studies, the 30-year-old is one of the top football players in the world. He presently plays for Liverpool FC and is the captain of the Egyptian national team.
Rihanna, who was once believed to be the most influential Ƅlack celebrity, placed fifth on the list with a social media impact score of 79.78 out of 100.
Who is included on the list?
On March 12, 2023, the singer and actress Rihanna attends the 95th Annual Academy Awards at the Dolby Theatre in Hollywood, California.
The Barbadian singer, actress, and entrepreneur has 140,3 мillion Instagram followers and 107,8 мillion Twitter followers.
She has 70,1 мillion monthly listeners on Spotify and is the second best-selling female musician of all time, behind Madonna.
On the list are also the Juventus midfielder Paul Pogba, the American rapper Cardi B, the performer and designer Beyoncé, the former president of the United States, Barack Obama, and the Canadian artist Drake.
