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    Jin’s Midas Touch: Ottogi selected as a representative leading Brand in Korea with Skyrocketing Sales

    Jin’s Midas Touch: Ottogi selected as a representative leading Brand in Korea with Skyrocketing Sales

    On March 29, Korean food manufacturer Ottogi was recently named one of the Korea Representative Brands by the BRANDSTARS Selection Committee. Ottogi has been one of the main K-food-providing brands in Asia for many years. This kind of recognition also comes after Ottogi’s remarkable success in the past year.

    Last week, it was reported that Ottogi’s Share of Overseas Sales crossed 10% of its overall sales for the first time in history. A lot of Ottogi’s past year’s success can be attributed to the influence of Jin, who was selected as the company’s model. Jin’s involvement has propelled Ottogi to new heights, with his star power driving up sales and boosting the company’s brand value. K-media constantly calls Jin the ‘Next Generation CF King.’

    Samsung and BTS were also named as the best representative brands in their respective categories, with Jin’s influence likely playing a role in their success as well. For example, in South Korea, Jin is widely known under the nickname of ‘Human Samsung’ due to demonstrating outstanding visuals in its advertising content.

    In the last year, Ottogi’s revenue has increased by at least 15%, despite the struggles faced by the rest of the industry. The company’s sales and popularity have skyrocketed in the overseas market, largely thanks to the commercial endorsement by Jin. At the beginning of 2023, Ottogi has managed to join the ‘trillion won club’ (2.43 Billion USD) and was recognized as a global brand by Korean economic media. The company was founded back in 1959 but has managed to surpass the recording amount of sales only after just a couple of months of collaborating with Jin.

    The success of Ottogi’s marketing strategy is due in large part to the involvement of Jin as the company’s representative face. Jin’s clean and sophisticated visuals, perfect reputation, and warm personality have garnered him an enormous following both domestically and internationally. His influence has played a vital role in driving sales of Ottogi’s Jin Ramen and related products, which constantly sell out across markets. In fact, Jin Ramen has become the most popular product on Ottogi’s website.

    Jin’s collaboration with Nexon in the summer of last year proved to be a highly successful move for the company as well. As a result of Jin’s involvement, the sales for MapleStory increased by a remarkable 47% in the third quarter of the year. In addition to driving up sales, Jin also participated in many popular events for the game. His involvement helped to boost engagement and interest among fans, further cementing his status as a powerful influencer and brand ambassador.

    Right now, Jin’s ‘Jin Ramen’ advertisements can be seen everywhere around Korea; it’s basically impossible to escape his face! Ottogi keeps making headlines due to its remarkable success amidst a global economic recession.

     

    It’s clear that Jin’s power as a brand ambassador is unparalleled, as he continues to drive success in multiple industries and categories. In fact, Ottogi has been wanting to collaborate with Jin ever since 2017! Before Jin, ‘Jin Ramen’ was being represented only by the most respected personalities in South Korea like famous chefs, olympic champions, A-list actors.

    The company plans to continue boosting its brand value at home and abroad, and with Jin’s star power behind them, there is no doubt that Ottogi will continue to thrive.

    SRC: https://www.allkpop.com/

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